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Hobie is reunited after 40 years

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US kayak fishing brand Hobie has been reunited and brought under sole ownership.

Hobie Cat has reunited all the facets of its watersports business under sole ownership – more than 40 years after it split into three separate companies.

The consolidation has been completed by the integration of Californian-based Hobie Design, which in turn follows the acquisition of Hobie Cat Europe four years ago.

According to Hobie Cat’s President, Doug Skidmore, sole ownership will enable Hobie to open new doors for corporate partnerships and growth.

“At long last this iconic brand has been reunited under one roof in southern California, where it all began in 1950,” said Skidmore. “Hobie Cat is looking forward to partnering with some of the world’s great companies and brands and remains committed to creativity, the finest quality, and the wonderful spirit that Hobie Alter has embodied throughout these last six decades.”

Hobie Alter began the company more than 65 years ago by shaping balsa wood surfboards in his father’s garage in Laguna Beach, California. Today, it is know by anglers worldwide for its fishing kayaks, Mirage pedal technology and inflatables.

The worldwide Hobie company was purchased by Coleman in 1975, but was divided into the Hobie Cat Company and Hobie Cat Europe in1989 and sold to two separate ownership groups. The two businesses operated independently for 23 years before coming together in 2012.

Hobie Cat Australasia has been a wholly owned subsidiary of the American parent company for 12 years.

Filed In: Large Accessories, Product News


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