Hobie founder Hobart ‘Hobie’ Alter dies
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The man who invented the world famous Hobie brand, Hobart ‘Hobie’ Alter, has died at the age of 80.
The son of a second generation orange farmer, Alter combined his two loves, wood and water, to build an enduring empire that is now one of the best-known surfboard, boating and kayak companies in the world.
In discussing the future with friends as a young man, Alter declared he wanted to make a living without having to wear hard-soled shoes or work east of California’s Pacific Coast Highway.
By ‘giving people a toy and giving them a game to play with it’ he was able to realise this dream and in the process introduced an active outdoor lifestyle and collection of products that made the world a bit more fun.
In a company statement, Hobie said: “Hobie’s passing will leave an incredible void in the world of sailing, surfing and watersports. But as with any great author, actor or artist, the legacy of his work and the strong wake of his innovations, will live forever.”
Alter, who died peacefully at his home in Ontario, California, leaves his wife Susan, and children Paula, Hobie Jr and Jeff.