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Hardy helps raise over £70,000 for Atlantic salmon conservation

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From Left: Al Cross (EMEA Pure Fishing Head of Marketing and Brand Activation), Robbie Douglas Miller (AST Chairman), Earl Percy (AST President), John Henderson (Pure Fishing UK and Nordic Sales Director), Grant Ottignon-Harris (Pure Fishing EMEA Managing Director) and Steve Garret (Pure Fishing EMEA Finance Director) are pictured at the cheque presentation.

Iconic Pure Fishing brand Hardy has helped raise more than £70,000 for the conservation of Atlantic salmon.

The English-based company produced a limited edition series of the 148 Hotspur Cascapedia reels to support the efforts of two charities, the Atlantic Salmon Trust (AST) and Salmon & Trout Conservation UK (STC UK), raising £45,000. The original 001 model, which was presented to AST patron, the Prince of Wales, was auctioned in May last year, for a record £55,000.

Grant Ottignon-Harris, Managing Director of Pure Fishing EMEA, said: “This has been a really exciting project and a success for all concerned. The team here at Hardy, Alnwick, had to pull out all the stops to ensure this was a success for the Trust, while also matching the high specification requirement and functionality of all our products.

“We are also delighted that our customers are actually using the reels on the river, which is exactly what they were intended for, while also supporting this initiative.

“We are seeing more evidence than ever before that suggests the future of Atlantic salmon is in serious jeopardy and for this we felt that it was important to rally our resources to support such a crucial issue.”

Sarah Bayley Slater, Executive Director of the AST, added: “Hardy’s gesture is both very welcome and humbling – and came about because of the need to underline just how important Atlantic salmon, sea trout and trout are to our rivers. We want to reverse the decline of these fish, but first we must discover why it is happening. This money is a significant step forward in helping us to do that.”

Filed In: Fly Reels, Product News, Reels

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