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Growth of Clermont Ferrand show delights exhibitors

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Sebastian Clee: show is a good opportunity to explain the tech behind new products.
↑ Franck Rosmann of Sert: like many, he sees the show as the perfect time to unveil new products.
↑ Yannick Cordier, of Ultimate Fishing: "Clermont Ferrand show is very important for the industry."

Attendance at last weekend’s Le Carrefour National Pêche et Loisirs – also know as the Clermont Ferrand Show – increased by a staggering 17% on last year.

More than 26,000 packed into the Grande Halle D’Auvergne over two days, setting a new record for an event seen by exhibitors as the first opportunity in the year to expose their new products.

The timing of the show was also enhanced by good weather and the fact that the town’s heavily-supported rugby team did not have a game.

Exhibitors included a number of Europe’s biggest brands, including the significant return of Pure Fishing after an absence of several years.

“It is always a good time to launch new product, and other factors came together to make it an exceptional show,” said Franck Rosman of Sert.

Sert’s booth focused on its Sakura and Garbolino brands, with the presence of pole fishing champion, Stephane Pottelet, proving a big attraction. New Sakura products on show included Jackax, a 20cm soft swimbait, and Tsuubaki, a five-model range of lure fishing rods for trout.

The Bordeaux company also displayed its high-end Iconic range of predator rods, comprising 14 models covering both spinning and casting.

French company Clee also exhibited at the show, where it showcased its Seven Bass Design, Vølkiën Soul and Ghost Bassa ranges. “The show is a good opportunity for people to see and touch our products,” said Sébastien Clee.

“Most shops prefer to concentrate on famous brands because it is easier to sell them without too much explanation. But our products need more explanation because we have very technical items that embody new concepts. Many visitors were interested in our products.”

However, Clee’s experience of the show was tainted by the theft of rods valued at €3,500. According to Clee, other exhibitors had the same problem.

Yannick Cordier, President of Ultimate Fishing, was also impressed by the show. “It was a great two days with lots of people. It sends out good signals for the market. All the big brands were there, including Shimano, Pure Fishing and Rapala. This event is very important for the industry.”

Ultimate Fishing took 150 new products to Clermont Ferrand, including the XLayer Curly lure which created a lot of interest. The company had a tank on its booth for demonstrations, explained the technical aspects of its products and did some TV as well.

“We tried to make it interesting and attracted many, many people to the booth,” added Cordier. “Visitors were particularly interested in our rods and asked for a lot of information about them.”


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