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Great Longview to use 3M technology in rods

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Great Longview Industrial Company – a world leading OEM/ODM of high-end carbon fibre fishing rods – has reached an agreement to use technology developed by US global giant 3M in its products.

The Taiwan-based company will be using 3M’s carbon fibre PrePreg in the manufacturing of its rods.

The agreement means that Great Longview can offer its customers stronger, lighter rods that have improved sensitivity.

“3M launched 3M Matrix Resin and 3M PrePreg into the fishing market more than a year ago to very high acclaim,” said Vic Genco, General Manager of 3M Engineered Products and Materials Department.

“The technology is widely regarded as a dramatic improvement to performance in the fishing industry and we are excited to work with a company like Great Longview to bring it to other world-class brands.”

“Both Great Longview and the leading brands that we manufacture for have been watching this technology since its introduction to the market and we have been very impressed,” said Johnny Huang, Director of Great Longview.

“Our own designers have been able to come up with impressive rods and we look forward to improving on these results.”

3M Prepreg – utilizing 3M Matrix Resin – enables the production of stronger, lighter and more durable composites and this avoids the traditional trade-off between toughness and flexibility and stiffness and hardness, improving the performance properties at both ends of the scale.

3M is the owner of Scientific Anglers and is a global organisation with sales of $27bn. It employs around 80,000 people worldwide and operates in more than 65 countries.

Headquartered in Taiwan, Great Longview has been making high performance rods for many top brands for more than 25 years from its manufacturing plants in Southern China.

Filed In: Product News, Rods, Uncategorized
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