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Go Outdoors owner takes ‘momentous’ step in global expansion

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UK-based JD Sports has taken a ‘momentous’ step in its global expansion with the acquisition of Finish Line.

JD Sports, the UK-based retailer of fishing tackle and outdoor sports equipment, has taken a ‘momentous’  step in its global expansion with the acquisition of Finish Line, the US, supplier of sports apparel and athletic gear.

Based in the North West of England, JD Sports is the owner of Go Outdoors, a significant supplier of fishing tackle across the UK. The group’s Executive Chairman, Peter Cowgill, said: “We are delighted to make this announcement.

“The acquisition of Finish Line marks a momentous step in JD’s global expansion and represents an exciting opportunity to bring our market-leading, multi-brand retail proposition to the world’s largest athleisure sector, both online and in stores. Our team will now collaborate with their counterparts at Finish Line and the key global brands to bring best in class retail theatre and multi-channel consumer experience to the US.”

Sam Sato, Chief Executive Officer of Finish Line, described the acquisition as the opening of an exciting new chapter for the company.

“With a global footprint, together we will bring leading-edge innovation and service to our customers. Our shared vision and drive to provide premium retail experience will further our impact as a leading premium multi-channel retailer of sports, fashion and outdoor brands.”

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