G.Loomis offers money back after 30-day rod trial
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US brand G.Loomis has introduced a new scheme for retailers designed to increase sampling and sales of its rods.
The ‘Guaranteed Love’ programme enables participating shops to offer their customers a trial period on all G.Loomis rod series.
Consumers can buy any G.Loomis rod – spinning, casting or fly – and have 30 days to fall in love with it. If the chemistry isn’t there, the rod can be returned to the place of purchase for a full refund.
“It’s as simple as that,” said the company’s Bruce Holt. “Our promise gives anglers the confidence to try out any of our rods. We’re confident that once they do they’ll not only love it but probably start thinking about buying another.
“We wouldn’t offer this guarantee if we didn’t believe in our rods. We know that the first time an angler fishes a G.Loomis rod and hooks a fish he is going to be impressed. This is what G.Loomis is all about.”
The new scheme is offered on all G.Loomis rod series, which include NRX, GLX, IMX, GL3, GL2, PRO4x and fibre-blend models. Participating dealers have been provided with complete details of the scheme and information is also available at the website.