Future of Italy’s Bologna Show looks bleak
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The future of Italy’s Bologna Fishing Show looks bleak after the event was cancelled for a third time last month.
Once one of Europe’s premier trade shows, Bologna was called off twice in 2013 and rescheduled for March 14th to 17th this year. However, it again failed to generate enough commitment from exhibitors and did not take place.
And the Italian Federation of Fishing Producers and Operators (FIPO), which organises the annual event, has told Angling International that there are no immediate plans to resurrect it.
“There were not enough exhibitors and we had no choice but to cancel,” said FIPO President Ciro Esposito. “If we had gone ahead it would have been really bad.
“I cannot tell for sure if this is the end of the show. It could be, but I hope it will be born again. For that to happen we would have to see the beginnings of an economic recovery.”
Stay-away companies had cited the cost of exhibiting and the expensive accommodation in Bologna as the key reasons for their decision not to exhibit. Around ten brands, including Shimano and Daiwa, have instead chosen to exhibit at other shows in Italy offering free stand space and set up. They also take place in towns where subsidiary costs are lower.
“We need a national show in Italy, but currently the situation in the market is very bad and companies are looking at other ways to market their brands,” said Esposito. “The eventual solution may be a show every other year, which would halve the cost to exhibitors.”