EFTTEX Awards 2017
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Instant success of Fresh-Bait at EFTTEX delights makers Fritz Germany

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Brand new company, Fritz Germany, has been celebrating its Commendation in the Soft Dough/Natural Hookbait category of the EFTTEX Awards. It is now working quickly to capitalise on the huge interest generated at the show for its innovative Fresh-Bait System.

Matthew Hills, of distributor MH-Tackle, said: “The commendation is great news for us and will hopefully help give us the initial step we need into the market.

“The exposure gives our customers something to base their decision on when purchasing our Fresh-Bait System.”

He added: “Fresh-Bait is clearly an innovative product and creates an easy way to make baits both at home or on the bank. The ingredients are completely natural which has great benefits for both the angler and the water.

“The fact you can choose your own colours and flavours gives you the edge and means that anglers can experiment until they find the winning recipe.”

Hills said the reaction from visitors to its Fresh-Bait was more than encouraging. He continued: “We could not have asked for more at the show. From the first minute to the last our stand was never without a visitor.

“We did not receive a negative comment and people were really glad to see a truly innovative product that has the potential to change the way people fish forever – and in a positive way.

“For retailers and distributors alike, we offered an exciting package and a totally new product with eye-catching branding. Judging by the reaction, we got it just right.”

More details can be found at the Fritz Germany website.

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