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Fox announces acquisition of Spomb

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Fox and Spomb shook hands on the deal this week.

Spomb Limited and Spomb Fishing Limited have been acquired by Fox International in a deal announced Tuesday.

Spomb bait dispensers were the brainchild of carp angler Bryan Houghton and came onto the market eight years ago. Both Bryan and Judith Houghton will remain with the brand as consultants.

In a statement announcing the agreement, Fox says that its sales team and infrastructure will significantly increase convenience for Spomb’s retail partners around Europe and across the rest of the world.

Spomb was hailed as a revolutionary concept when it first appeared on the market and the products have become an integral part of carp fishing.

“Spomb’s qualities resonate strongly with anglers and the strength of the brand makes it the perfect addition to the Fox carp fishing family,” said Fox in its announcement. “We aim to maintain and build on that reputation and will certainly continue to grow the brand and the unique nature of the business by manufacturing Spomb bait dispensers in the Greater London area for the foreseeable future.”

Shaun McSpadden, Fox International Product Development Director, commented: “Fox and Spomb share the same values of innovation, quality service and brand strength, so it is a perfect fit for us. I am delighted that Bryan will also serve as a consultant to my team to work on other exciting new designs and products in the future.”

Judith Houghton, joint owner and founder of Spomb, added: “We are delighted that the Spomb brand and range of products are going to a good home. We look forward to helping in the seamless integration of these businesses along with the prospect of helping Fox deliver new Spomb inventions and ideas in the future.”

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