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Former Pure Fishing exec joins Confluence Outdoors

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Ex-Pure Fishing man Alistair Thorburn has joined US-based Confluence Outdoors.

Alistair Thorburn, who left his role as International President at Pure Fishing just over a year ago, has joined leading US watersports company, Confluence Outdoor.

The South Carolina business has appointed Thorburn to the position of Managing Director International. He will be based in the UK and will lead all aspects of international business growth and development and is tasked with meeting Confluence’s international growth goals.

“As Confluence continues to grow internationally, strategic decision-making and strong leadership become more important,” said Sue Rechner, President and CEO of Confluence Outdoor.

“Alistair is a balanced, well-seasoned leader who brings significant international experience and knowledge to our organisation.

“He has led several companies through growth initiatives in international markets and Confluence looks forward to the benefit of his experience. He is a great fit with our leadership team.

Thorburn, who took up his new job this month, spent eight years at tackle giant Pure Fishing. Previous to that he enjoyed a strong career in the sporting goods industry. This included senior management roles with Prince Sports, Converse, Wilson Sporting Goods and Dunlop Sports.

He was at Pure Fishing during some of its most pivotal moments, including the acquisitions of Shakespeare, Penn and Pflueger in 2007, Sébile and Hodgman in 2011, Hardy & Greys in 2013 and Cutting Edge Lures last year. He was responsible for 19 country subsidiary operations.

Thorburn’s knowledge of the fishing industry is seen as a valuable asset by Confluence, providing it with an opportunity to drive growth in this category.

• In another major development, Confluence Outdoor, has acquired Boardworks, a stand-up paddle board and surf business in California.

The Boardworks product line includes paddle boards, paddles, surf boards and accessories under its own name as well as Infinity, Badfish, Morrell & Melvin, Hynson, Strive and Hansen.

“We have been patiently watching the SUP market since it emerged as a growth category in our industry several years ago,” said Rechner. “We knew SUP would be an integral part of our strategic plan and we have worked towards entering this category.

“Boardworks is a true leader and innovator. We know this new partnership will provide an even more well-rounded set of offerings to our consumers. “

Boardworks’ operations will continue business as usual at its Carlsbad campus. The management teams from both Boardworks and Confluence will work closely together on a plan to determine the best ways to optimise the strengths of each organisation.

Mike Fox, Owner of Boardworks, will be staying on as a consultant and to help with a smooth transition. “We are thrilled to join Confluence Outdoor’s outstanding portfolio of brands,” he said.

“I am so proud of the achievements we’ve realised as an independent Boardworks brand. I know that with the support of a powerhouse like Confluence, we can achieve more success to better serve our partners and customers.”

Confluence Outdoor’s acquisition of Boardworks is its first since J.H. Whitney acquired Confluence in 2014. The South Carolina company announced a plan to grow the business into a full-service outdoor recreation business, with stand-up paddle boarding as a key component.

 

 

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