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US fly shops face increasing competition for high-end sales

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Websites were particularly to the fore when it came to high-end fly fishing tackle purchases in the US during January and February.

Local fly fishing shops are facing increased competition from other sales channels in the US when it comes to the more expensive tackle purchases, according to a report compiled by AnglerSurvey.com.

In January and February, crucial months in the run-up to the new season, websites, fishing shows and outdoor specialty stores accounted for the majority of sales in a number of key fly fishing product categories.

Websites were particularly to the fore when it came to big-ticket items, with more anglers buying their fly rods (25%) and fly reels (27%) online than from any other source, while most rod and reel combos (24%) were purchased from fishing shows and expos.

Most fly fishing leaders (30%) were sold by outdoor specialty stores and it was only in fly fishing lines (24%) and the less expensive categories of flies (38%) and fly tying materials (42%) that local shops lead the way.

Although the report does not capture the impact of manufacturers selling direct to consumers, this growing trend is likely to have an increasing influence on buying trends.

The unique statistics are revealed in the Angler Trends Media Report compiled by AnglerSurvey.com for January and February 2014.

The report is based on monthly feedback from an online consumer panel composed of anglers across the US. It tracks purchasing activity and fishing participation and is weighted to reflect the true population of US anglers.

For more information go to www.anglersurvey.com.

Filed In: Product News


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