Fly maker opens new facility in Cambodia
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Rainy’s Flies has opened an additional production facility in Cambodia to meet increasing demand for its patterns.
The US company, which already has a factory in Thailand, plans to staff the new location with 300 tiers by the end of next year.
Co-owners, Ellen Clark and Rainy Riding, have also revealed a new booking programme that offers dealers significant discounts when they order in advance.
The company, which has its corporate office in Utah, was conspicuous by its absence from last month’s ICAST/IFTD show and has not added any new flies to this year’s catalogue. It has, however, voiced its continued support of AFFTA and its efforts.
“We felt we needed to devote any extra time and resources to our new facility in Cambodia and give our dealers better delivery on pre season and fill-in orders this next year,” said Clark.
Rainy’s Manager Jesse Riding said the demand for Rainy’s flies had more than doubled in the last two years and the new facility will greatly expand order fulfillment and delivery, complementing the Thailand operation that has been producing flies since 1999.
“Our customers can depend on the quality and selection of our flies and that has really added to the strength of our brand and led to the opening up of another facility,” she explained.
“We hope the advanced booking programme will allow those customers who don’t follow the typical North American trout season to better order flies appropriate to their own country and season.
“It is now more important than ever to place early pre-season orders. The industry is shifting and it is becoming more and more critical that customers pre-order 100% of what they need and not wait until the season is upon them.”
Rainy’s prices will stay the same for 2015 to help dealers to transition to the new programme and the company will continue to use existing catalogues and addendums from the 2012 – 2014 seasons.
Rainy Riding will travel between Thailand and Cambodia and will personally supervise the training of new staff and manage production. Ellen Clark will be based mainly in Thailand.
The company has also introduced a new, more simplified version of its logo to coincide with its expansion plans.