Fly fishing legend joins Svendsen Sport sunglasses brand
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Christer Sjöberg, the founder of Swedish-based Loop Tackle and Solid Adventures, has joined the Lenz Optics team of pro anglers.
Described as a fly fishing legend, innovator of fly fishing trends and a pioneer in fishing tourism, Sjöberg, along with guides at Solid Adventures, including his son Rikard and Gian Dombaj, will promote, test and develop the Svendsen Sport sunglasses brand in 2015 and beyond.
Lars Svendsen, Managing Director of Svendsen Sport, said: “We have been looking for a while for a professional and renowned fishing camp to test and develop the Lenz Optics products under the most challenging conditions. By teaming up with Christer and his worldwide Solid Adventures lodges and teams we couldn’t have found a better partner.
“I expect a lot out of this partnership – Christer is a pretty cool guy and will be a great ambassador for our brand as he is for fly fishing in general.”
Sjöberg added: ”When I was presented with the new Lenz Optics concept and learnt about the quality and performance, I immediately saw the potential for our guides and customers. The technology of the Zeiss lenses is matched by no other fishing glasses I have ever tried.
“They reflect the level of quality and performance we aim at when it comes to servicing our customers and assuring high standards in our product range – and it doesn’t hurt that you look a bit smart when fishing either.”