Float maker faces biggest year in its history
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Latvian float manufacturer Stream is facing the ‘biggest year’ in the company’s history.
It is making its debut at China Fish in Beijing and will be following that up with a return to the European trade showpiece, EFTTEX, in Amsterdam later this year as it accelerates its global expansion plans.
The company, which was founded in Riga, in 1993, has high aspirations for the future. Its CEO Artur Geisari says: “Our goal is to be the biggest manufacturer of floats in the world within the next five to seven years. We believe that our experience in float manufacture, design technology and automated process systems will enable us to achieve that.”
In the early years, Stream carved out markets in the Baltic States and Russia. However, Geisari admits that its ability to tackle a larger stage was hampered by a lack of quality – one of the main reasons it stopped exhibiting at EFTTEX.
“We have addressed those issues with the introduction of improved production procedures and machinery which has given us the ability to compete with the top companies in the sector.”
Geisari says that Stream will be targeting the UK, Germany, France and Italy at EFTTEX and is looking for both distributors and OEM partnerships.
In pursuit of partnerships in the region, Stream has already exhibited at Angel Fisch, in Germany and France’s biggest coarse fishing event at Clermont-Ferrand – shows that vindicated its expansion plans.
“Reaction from fishermen there certainly indicated that we are on the right track,” added Geisari. Stream also entered into negotiations with distributors in Germany and France.