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Fledgling Mimix makes triumphant China Fish debut

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Spins Sisjayawan: Set up Mimix after selling his IT business.

Thailand-based Mimix has only been in business for seven months, but the company certainly made its mark at China Fish last month.

The Bangkok-based company – the brainchild of its Managing Director, Spins Sisjayawan – picked up the Hard Lure prize during the China Fish Best Products Award Banquet for the Dragon Walk, a lure designed to look like an iguana.

“We are only a very young company, so winning an award like this is very big news for us,” said Sisjayawan. “It really puts us on the map.”

A passionate angler, Sisjayawan sold his IT business to set up Mimix last year and follow his dream. The new company made its debut at China Fish, where it showed off the 15 lures currently in its growing portfolio.

Mimix has already established markets in Asia, Japan and Thailand and is looking to build on that early success by attracting business from other regions across the globe.

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