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Fishing Store takes on Polish sales of Headbanger Lures

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Pictured at EFTTEX are (from left) Łukasz Myśliwiec (Fishing Store co-owner), Martin Engelmark (owner and Marketing Manager, Headbanger Lures), Marcus Telius (Sales Manager, Headbanger Lures) and Łukasz Rdzanek (Fishing Store.pl co-owner).

Growing Swedish brand, Headbanger Lures, is continuing to expand its distribution across Europe and beyond.

Following a successful meeting at this year’s EFTTEX trade show in Amsterdam, it has agreed a deal that will see its products distributed in Poland by Fishing Store, a retail outlet and online shop based in Sochaczew, a city in the centre of the country.

Fishing Store’s co-owner, Lukas Myśliwiec, told Angling International: “Polish anglers are looking for efficient and extraordinary lures and when we saw the unexpected and unpredictable action of the Headbanger baits we knew we had to have them.

“It is not another ‘magnificent’ soft lure in 100 different colours and ten sizes – it is one extremely well-made product that will attract big pike. It can also be used for catfish because of it its robust plastic construction, rattle and single wire inside.

“Lure fishing is becoming more and more popular in Poland and anglers are using bigger baits than ever before. They are not afraid to try 20cm or larger. The reason for this is many have been to Scandinavia to catch pike and have learnt new techniques from the locals.”

Myśliwiec added that Fishing Store will be promoting Headbanger Lures at competitions and fishing tackle exhibitions throughout the country.

Filed In: Lures, Product News

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