Fishing brands help Johnson achieve 33% sales growth
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Johnson Outdoors brands Humminbird and Minn Kota drove a 33% increase in pre-season fishing sales, helping the company to post a revenue increase of nearly a quarter for the first three months of its financial year.
The ICAST award-winning duo helped the fishing division to achieve sales of USD $88.9m as operating profit doubled to USD $14.1m from USD $7.2m in the same period last year. Total net sales for Johnson rose 24% to USD $116.6m (2017: USD $93.7m).
“We are pleased by the strong start to the year, particularly the pre-season performance of the fishing and diving sectors which highlight the ongoing focus on innovation that delivers bigger and better new product success,” said Helen Johnson-Leipold, Chairman and Chief Executive Officer.
Johnson Watercraft, makers of fishing kayak brands that include Old Town and Ocean Kayak, saw its sales slide 29.9% from USD $6.2m to USD $4.4m. Johnson-Leipold said that taking actions to strengthen efficiencies within the sector are key priorities in the face of ‘very challenging’ market conditions.