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Fishing boat manufacturer confirms European expansion

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The Brunswick Corporation, owner of fishing boats brands that include Lund, is targeting European expansion with its latest acquisition.
↑ Brunswick Corporation Chairman and CEO, Mark Schwabero: looking to target $350 million of additional revenue by acquisitions by 2018.

The Brunswick Corporation – maker of the world famous Lund bass fishing boats – has completed an acquisition that will strengthen its growing presence in Europe.

The Mettawa, Illinois conglomerate has added Lankhorst Taselaar, a leading marine parts and accessories distribution company based in the Netherlands and Germany. The deal was originally announced in July and was subject to usual closing conditions, including relevant merger filings, which have now been completed. The terms of the transaction has not been disclosed.

“Lankhorst Taselaar bolsters and solidifies the distribution arm of our P & A (parts and accessories) business in Europe,” said Brunswick Chairman and CEO Mark Schwabero. “As we have done in recent years with BLA in Australia and Payne’s Marine in Canada, Lankhorst Taselaar expands our reach and customer responsiveness in the marine global marketplace and offers us a larger footprint upon which to build in Europe.

“The Lankhorst Taselaar transaction is further evidence that Brunswick is executing its strategy to add operations, particularly those in fitness and marine P & A,” added Schwabero. “Including this and other completed acquisitions, we continue to target $350 million of additional revenue from P & A acquisitions by 2018, which was originally shared with the financial community in 2015.”

Fishing boat brands owned by Brunswick include Boston Whaler, Sea Ray, Crestliner, Lund, Quicksilver and Thunder Jet.

Filed In: Large Accessories, Product News


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