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First look at the new Westin lures for 2012

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Denmark-based Fairpoint A/S says that its Westin lure brand was designed to catch huge freshwater predators. The brand originated in Sweden sometime during the middle of the last century, and today the original Westin Jätte 23cm is still one of the most popular big pike lures in Scandinavia. Jätte is the Swedish word for ‘giant’, which is entirely appropriate. Catches caught on the lure include Sweden’s biggest pike of 2011 – a monster of 18.78 kilos (41lb 4oz) – plus several other giants. For 2012 a new 19cm version of the Westin Jätte will see the light of day – a lure that has the same ‘Westin roll’ action of its bigger brother. Also new next year will be the Westin Jätte Multi Jointed – with a snakelike action – and the Westin Platypus – a lure that went through 32 different prototypes to find the right extreme rolling action. See all three in action here. And for distribution opportunities email 

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