FeHoVa introduces trade element to popular show
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A new initiative to attract retailers was one of the highlights at last weekend’s FeHoVa, one of Eastern Europe’s most popular tackle exhibitions.
Although a few brands were missing from the show floor in Budapest this year, the impressive exhibitor list still included Daiwa, Tubertini, Maros Mix and Cralusso, while Pure Fishing, Shimano, Drennan, Garbolino and Sonik were represented by their distributors.
“There was plenty for people to see,” said a show spokesman. “The event provides an early opportunity for visitors to see and touch products for the new season. The new rods, reels, terminal tackle and baits attracted big crowds. In total, more than 55,000 people visited the show.
“In addition to product, people were also looking for information about fishing and in-booth presentations were popular. There was also the opportunity for visitors to talk to experts.”
Though traditionally a consumer show, FeHoVa has been considering bringing retailers to the event for several years.
Energofish, which has championed the introduction of a B2B element with exhibition company Hungexpo, attracted 60 retailers to its booth over the two days. The manufacturer and wholesaler dedicated two afternoons to shop owners, presenting its new range and taking new-season orders.
“After the success of this first event, it is certainly something we would like to repeat in the coming years,” said Energofish Product Manager Sujkó Sándor.
“Being the first show of the year, FeHoVa is very important to Hungary’s domestic fishing industry. After a long winter, fishermen are very excited about the prospects for the season ahead.
“Companies make great efforts to get their products in time from the Far East, which is not always easy.
“The show has established a good reputation over many years and has become a must-attend event. However, it faces the same problems as the tackle industry in general. There are less and less youngsters going fishing and attending shows.”
Recognising the dangers of an aging demographic, the organiser of FeHoVa, in collaboration with Energofish, invited more than 100 youngsters to each day of the show and organised activities for them. These included fishing quiz games and workshops on how to prepare rigs, and tours of the show itself.
The continued growth in feeder fishing in Eastern Europe was reflected at the show and there were big crowds for feeder-style presentations at the aquarium. Features also included a predator pool for lure presentations, while carp anglers could test boats in another dedicated pool.