The lead-free coastal lure is described as “unparalleled, enticing, extremely long casting and incredibly stunning.” Angling International’s favourite however is “brutally good looking” – and when we took an advanced peek at this appropriately named lure we found it hard to argue.

Specifically designed to run shallow with an enticing kicking action, the sleek and sexy Seeker combines a design finesse with imaginative colour schemes in a product that is going to find its way into many tackle boxes.

Savage Gear explains: “This unique lure will rotate slowly to the sides on spin stops, flashing and attracting predators from distance and inducing aggressive strikes.

“Test fishing has proven it will perform wonders with both saltwater and freshwater species. It is especially good for sea bass and sea trout.”

The Seeker incorporates Japanese quality components and treble hooks. It also comes with an additional wide-gape single hook for snag-free mounting.

It is available in two sizes – 7.5cm and 16gr and 9cm and 23gr – and  comes in the following colours: Dirty Silver, Psycho Sardine, Psycho Sandeel and Lemon Back Flash.

Business contacts. Tel: + 45 46 191913 Email: info@SvendsenSport.com Web: www.savage-gear.com 

Large as life on the MarCum ‘big screen’ the jigging Rapala performs ‘like a rock star’.

The video marks the partnership that will see Rapala USA take on the sales, marketing and distribution of the MarCum brand from April 2 this year.

Viewed through the underwater camera, the classic lure dances and darts – wooing its angling audience with an Oscar-worthy performance.

The Rapala lure seizes the limelight as it owns the camera, fooling its most discriminating finned followers.

Every jiggle, shimmy and swim shines on the screen, immersing the angler in the lush underwater universe.

Even the fish – white-tailed walleyes, chrome-sided crappies and snarling bass – swarm over to inspect this tantalising recital.

But as can be seen, the lure’s performance proved just too tempting for its audience who literally ‘consumed’ the action.

• See the March issue of Angling International for the full story behind the Rapala USA and MarCum partnership and its ice fishing acquisitions.

Large as life on the MarCum ‘big screen’ the jigging Rapala performs ‘like a rock star’.

The video marks the partnership that will see Rapala USA take on the sales, marketing and distribution of the MarCum brand from April 2 this year.

Viewed through the underwater camera, the classic lure dances and darts – wooing its angling audience with an Oscar-worthy performance.

The Rapala lure seizes the limelight as it owns the camera, fooling its most discriminating finned followers.

Every jiggle, shimmy and swim shines on the screen, immersing the angler in the lush underwater universe.

Even the fish – white-tailed walleyes, chrome-sided crappies and snarling bass – swarm over to inspect this tantalising recital.

But as can be seen, the lure’s performance proved just too tempting for its audience who literally ‘consumed’ the action.

• See the March issue of Angling International for the full story behind the Rapala USA and MarCum partnership and its ice fishing acquisitions..

He has been running Rapala’s across lateral lines of fish for decades, but no-one was more excited about baptising the Rapala Lithium Ion Cordless Fillet Knife than Neustrom.

Boasting 80 minutes of running time, it is powered by a lithium ion rechargeable battery pack.

Not only will it serrate for over an hour, it takes less than two hours to recharge. The advanced battery also yields minimal memory, extending its lifespan for innumerable charge and discharge cycles. AC power brings it back to life.

For power it boasts an advanced airflow motor design, which enables it to run smooth and cool. The long-lasting motor is quiet despite the impressive torque.

It separates fish with twin seven-inch serrated blades – perfect for fileting fish from walleyes to crappies, bullheads to channel cats and speckled trout to redfish.

“It’s the best battery-powered fillet knife ever – and I have tested them all,” added Neustrom.

Contact. www.rapala.com

The rods in the two Leeda brand ranges have been built using its unique Multi Layer Technology (MLT) process that creates a powerful rod – and is ‘incredibly’  priced – starting at £89.99.

MLT is said to make a stronger more resilient rod, creating a very responsive tip with ‘brilliant’ recovery, while allowing it to be strong with reserve power in the butt.

Wychwood says that it is perfect for big casters or stopping powerful fish.

Key features include:

• Genuine Fuji carbon reel seat;
• Custom-spaced SG braid-friendly rings;
• High performance carbon blank with Multi-Layer Technology;
• Line-ups and test curves on each section tip;
• Gun metal trim rings;
• Durable full shrink rubber handle;
• Rod butt shaped for maximum torque potential;
• Wychwood exclusive Multi-Layer rod building technology
• Wychwood unconditional lifetime policy.

The Solace MLT comes in four options: 12ft/2.75lb tc, 12ft/3lbs tc (50mm ringing), 12ft/3.5lb tc (50mm ringing) and13ft/3.5lb tc (50mm ringing and extended flared casting butt).

There are three variations in the Solace Classic MLT range – 12ft/2.75lb tc, 12ft/3lb tc (50mm ringing) and 12ft/3.5lb tc (50mm ringing and extended flared casting butt).

Business contacts. Email: nic.brown@leeda.co.uk Web: www.wychwood-carp.co.uk

Different sizes, colours and an array of new lures for both fresh and saltwater anglers are included in the stunning eight minute presentation.

Among the lures featured are the Flying Eel spinner, the Sandeel Slug, the Top Water Prey, the Seeker, the Slide Down Prey, the Saltwater Tuned Preys, the Cannibal Shad and Psycho Sprat.

Business contacts: Tel + 45 4619 1913 Email: info@svendsen-sport.com Web:  www.savage-gear.com

Included in those innovations have been new reels such as the Quantum Exo, spectacular rods and poles, plus new generations of artificial baits.

But the company’s Marketing and Public Relations Manager, Frerk Petersen, believes that the most exciting product launch of 2012 is the Zebco Vacuum System.

He says: “At first glance it appears to have only limited significance when it comes to fishing. But if you look closer you will find that it has a huge span of applications that gives it a high relevance for our hobby.

It goes far beyond just freezing fish which should be its most obvious purpose.”

Among its many and varied uses are:

• Boilie storage;
• Preserving maggots and casters;
• Freezing deadbaits;
• Keeping documents dry;
• Protecting electronic equipment.

In collaboration with Spanish manufacturer Cofresco, Zebco has gained exclusive rights to introduce the bags onto the fishing market.

The range comprises three differently-sized zip-lock bags that can be ‘vacuumed’ of air.

The air is extracted without the need of special equipment – it is fitted with a patented valve to which an ergonomic hand pump is attached. Once the bag is filled, the air is removed by a few pulls of the pump.

The bag is re-useable and is suitable for freezing fish as well as keeping boilies fresh for significantly longer without freezing.

The bags are available three sizes: 1L (19.5cm x 22cm), 3L (30cm x 35cm) and 6L (22cm x 65cm).

Business contacts Tel: +49 4182 294 334 Web: www.zebco-europe.com

The Danish company says: “Despite its delicate appearance, the Spook harbours immense casting potential. The extremely thin blank provides very little in the way of air resistance and the patented AHT carbon fibre design enables the rod to deliver energy evenly spread through the cast.

“The name Spook has not been chosen randomly – all fittings as well as the blank have been painted with a matt finish to reduce the glare that might scare the fish away.”

Highlight features include:

• AHT blank construction;
• Four-section blank;
• Deep and powerful action with good recovery speed;
• Full wells cork handle
• Increased thickness of the blank wall for extra strength;
• Slim profile SiC shooting guides to minimise shooting line tangles;
• SDB – Slim Design Blank;
• Lifetime warranty.

There are two rods in the range – one a class six weighing 97kg and the other a class seven at 98kg. For details of the A. Jensen Trophy Specialist rod, which impressed visitors at EFTTEX 2011, click here.

Business contacts. Tel: +45 4826 4547 Web: www.ajensenflyfishing.com

Made of 100% ultra-light and soft Micro-Diamond Texture Weave, it features UPF 50+ sun protection, rear air vents, and moisture wicking mesh lining.

It is also said to be stain resistant, water repellant and quick drying.

Other features include:

• Secured front cargo pockets;
• Fly rod and utility loop;
• Hidden button down collar;
• Slanted pockets;
• Velcro cuffs.

Business contacts. Tel: +1 305 754 3255 Email: info@hookandtackle Web: www.hookandtackle.com

Ever since reading Bill Binkelman’s classic, ‘Nightcrawler Secrets’, Frabill’s Pro-staffer and legendary guide, Tom Neustrom, has been serious about worm care.

“To fish with inferior livebait is like bow hunting with twigs,” said Neustrom. “Please don’t waste my time. But going out to battle with the kind of nightcrawlers that jump out of your hand gives me a superior fish-catching weapon.

“I store large quantities of super crawlers in my Frabill Habitat system. Then, before heading out in the morning, I’ll grab a couple of Crawler Cans. One side will be filled with ice, while the other contains two to three dozen crawlers.

“They stay cool and watertight inside these insulated containers.”

Sporting dual, top and top and bottom bait compartments, each sealed with a watertight quarter-turn lid, the Crawler Can cools and can store two different types of baits within a single can: crawlers on one side and leeches on the other – ice on one side, worms on the other.

Even micro baits like waxworms and maggots can hitch a ride.

Insulated with an extra-thick foam liner and tough watertight screw lid, this little container offers intensive-care-unit-level bait storage in an almost indestructible package.

It also includes a convenient carrying handle.

Neustrom added: “Just as Lund knows boats and Rapala knows lures, Frabill rules livebait care – every angler serious about bait knows that. Me? I like happy bait and the new Crawler Can makes for some pretty cheerful worms, crawlers and leeches.

”You can almost see the tiny little smiles on their faces!”

Jackson, Wisconsin-based Frabill is a manufacturer of a range of angling accessories, including ICAST Award-winning apparel, ice fishing equipment and landing nets including the new Power Stow.

Business contacts Tel: +1 800 558 1005 Email: service@frabill.com Web: www.frabill.com