Farlows partners with Hilltrek to launch fishing clothing
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Country sports retailer, Farlows, has launched into the fishing clothing sector for the first time.
The company, which celebrates its 180th anniversary next year, has collaborated with Hilltrek in Scotland to make its debut in the category with two British-made wading jackets.
“The creation of the two new Farlows fishing jackets continues our strategy of sourcing the very finest outdoor garments in the UK,” said the collection’s designer and Farlows Brand Manager, Peter Sant. “Hilltrek has been crafting performance outerwear for over 30 years and its customer base spans the globe.”
Farlows Four Season Jacket is created with big river enthusiasts in mind, while the lighter Creek Jacket is designed to be the ‘go to’ coat for all types of fishing. Both use the same materials.
“Hilltrek employs Cotton Analogy® technology in its garments, which combines a Ventile® outer with a synthetic inner Nikwax Analogy® Pump Liner.” added Sant. “Ventile® is truly an original performance fabric, developed to increase the chances of survival for pilots ditching into the sea during World War II, and it is still used today in jet fighter pilot jumpsuits.
“Ventile is coupled with a Nikwax liner that actively pumps moisture away from the body. It’s an extremely durable, weatherproof system.”
Farlows flagship store in Pall Mall, London, is a place of pilgrimage for anglers and country sports enthusiasts from around the world.
Famously granted The Royal Warrant in 1982, Farlows was purchased by Russian oligarch, Vladimir Rybalchenko, in 2013 and has since added stores in St. Petersburg and Moscow. It also owns the Sportfish store in Hereford.