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Farlows links up with Russia’s Lotta Olt

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Lotta Olt, run by Gennady Zharkov, has linked up with the iconic fly fishing brand, Farlows.

Russian company Lotta Olt has entered into a joint venture with iconic fly fishing brand Farlows.

The agreement sees the creation of the Farlows Lotta Group, which will handle wholesale business for the top fly fishing brands in Russia.

Lotta Olt owner Gennady Zharkov reveals the news in an exclusive interview in the February issue of Angling International magazine.

Farlows owner Vladimir Rybalchenko, a friend of Zharkov, has stores in London and St Petersburg and is about to open a new shop in Moscow. Rybalchenko also owns the Atlantic Salmon Reserve on the Kola Peninsula and is a strong supporter of the Atlantic Salmon Association.

“By working together I believe we can create new benefits for both parties,” says Zharkov, who will continue to run his conventional tackle business separately. “Fresh ideas are important in this economic climate. If they succeed you can emerge much stronger.”

In the interview, the EFTTA Board member also talks about how the Russian tackle industry is changing in an environment of conflict, sanctions and crippling exchange rates.

He provides a rare insight into the impact of the economic crisis and how his own company is dealing positively with the domestic upheaval.

Filed In: Fly Reels, Fly Rods, Product News


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