EFTTEX Awards 2017
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FAIRPOINT EFTTEX COMMENDATIONS WILL AID EXPORT PUSH

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Positive: Fairpoint Outdoors enjoyed a busy first-ever EFTTEX.
↑ The Westin Jätte Teez Tail – watch it in action in the video.
↑ Recognition for the Seeglo TR has helped improve brand awareness of Move Mountains.

Fairpoint Outdoors AS picked up two Commended certificates at EFTTEX – recognition the company says will help its export push.

The Danish company earned the accolades for its Jätte Teez Tail in the Hard Lure category and its Seeglo TR in the Best New Footwear Awards.

Peter Kirkby, Marketing Co-ordinator at Fairpoint, said: “There’s no doubt winning the commendations will improve the brand awareness of the Westin and Move Mountains brands to both consumers and the trade.

“Fairpoint Outdoors represents several own brands that are well known in Scandinavia. In our search for new export markets and business partners, these awards will prove very helpful.”

Kirkby added that its first appearance at EFTTEX had been very positive. “We met a lot of companies showing interest and enthusiasm when it comes to our products and business.”

The Seeglo TR Thinsulate™ Vibram®pac-boots features a one-piece waterproof shell construction made with the highest quality thermoplastic rubber (TR).

The Vibram® Ice-Treck rubber outole is developed exclusively in co-operation with Move Mountains to offer excellent abrasion resistance and to ensure maximum grip on icy surfaces. A 400g Thinsulate™ removable multi-layer innerboot combines heat reflective materials with hexagon mesh reinforcements.

 Other features include:

  •  Comfort rating: -60°
  • Vibram® Ice-Treck rubber outole
  • 400g Thinsulate™ removable multi-layer innerboot
  • Lightweight one-piece TR shell
  • 900D nylon upper boot
  • Foam and tricot inner lining
  • Adjustable 400D nylon snow gator
  • Adjustable buckles
  • Reflex Safety Detail
  • Size: 40-47
  • Colour: black, or Live Camo

Fairpoint says that its Westin Jätte TeezTail is a lot more versatile than most other lures.

With two different tails and several rigging options, it is always possible to find the trick of the day, says the company.

It adds: “Use the paddletail for an intensive, irregular swimming action or the curltail for a more regular ‘Westin roll’ and side-to-side swimming action. The curltail can even be turned upside-down if a more moderate swimming action is needed.”

 Other features include:

  •  Lead-free construction
  • Japanese style carbon steel hooks
  • Floating – running depth: 1m to 3m
  • Interchangeable tail mount system
  • Curltail and paddletails included
  • Extra sticks included

• See the Jatte Teez Tail in action by clicking onto the video.

 

 

Filed In: Clothing, Fishing Waders & Boots, Hard Lures, Lures, Product News
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