Export market a priority for German manufacturer
Article Media Click images to enlarge +
German manufacturer World Fishing Tackle is planning to expand its business in response to significant growth in export sales.
Speaking after a very successful EFTTEX show in Brussels, Managing Director Christian Dibisch told Angling International that a new export department had become a priority.
“Setting up a dedicated export operation is the next step for WFT,” said the delighted Dibisch. “”Exports have been growing steadily and the great response we have had at EFTTEX is further evidence that I need to put more focus on what has become a huge part of the company’s turnover.”
Dibisch hired a Russian-speaking export assistant earlier this year to help accelerate sales in Eastern Europe, but feels now is the time to increase manpower further.
With sales in his domestic German market also going well, Dibisch is excited by the prospect of future growth, which he believes will be further supported by the new products he has in the pipeline.
Fishing line accounts for a high proportion of the overall sales and it is no surprise that new lines feature strongly in future plans. These include a spinning braid incorporating new HMPE fibres made by Nippon Dyneema in Japan.
“This line is not braided, but extruded, in a similar way to monofilament,” explained Dibisch. “The direction of the fibres means the line is incredibly thin and has less stretch than any other braided line on the market.
“It is four times stronger than mono and we really think it will replace mono for certain types of fishing. It will be a very big seller, particularly for ultra light fishing techniques.”
WFT also plans to launch an eight-carrier braid with a diameter of only 0.065mm for 5kg breaking strain. Made using the very latest German Herzog machines, the line will be ‘amazingly soft and supple’ adds Dibisch. “Herzog is the world leader in braiding machines and this is why we can guarantee stable diameters and breaking strengths for WFT lines made using this latest generation of computer-controlled braiding machines.
“We will update all our other products once the capacity becomes available, making our lines even more precise.”
Dibisch admits that his expectations for EFTTEX were not high. “The show makes sense for us because we can meet up with export customers and suppliers, which saves a trip to the Far East. But we were positively surprised by how many other potential customers we saw, especially French-speaking people,” he added.