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Event organiser announces two new trade shows for Northeast USA

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Johnathan Sauers’ Bayle Mountain Marketing has organised two Northeast tackle trade shows in the US.

Two trade fishing tackle shows have been organised for later this year in the Northeast region of the US.

Bayle Mountain Marketing has announced the launch of The Tackle Trade Shows which have been designed to provide an easy tour for manufacturers and their representatives to sell to tackle shops.

Dates of the events are:

  • November 30 – December 1: Sturbridge Host Hotel & Conference Center, Sturbridge, MA;
  • December 3 & 4: Doubletree Hotel & Conference Center, Somerset, NJ.

Jonathan Sauers, owner of Bayle Mountain Marketing, said that the shows will provide maximum impact in the most cost effective and timely manner possible. He added that the locations in New England and New Jersey have been chosen strategically to allow for easy access from all over the Northeast.

He added: “We have created a top quality event in a professional and appealing environment that will give dealers and manufacturers a new opportunity to conduct business and plan for a successful season.”

Sauers has a long history in event production. He has worked at convention centres and arenas in Florida, New Jersey and New Hampshire – including a stint with the Atlanta Olympics. In 2006 his career took him to the American Sportfishing Association (ASA) where he organised the Sportsman’s Expos in the Northeast for nearly six years.

When he made the jump to work with numerous manufacturers he recognised a ‘giant’ need in the industry. “I am excited to bring my event production experience to help the fishing industry,” he said.

“I want to make it easier for all manufacturers to get in front of their clients and for all tackle shops to get together and see numerous products and companies they might not otherwise have done.”

Manufacturers including SeaSucker, Truth Reels (formerly Release Reels), Jimy Jigs, BioEdge, Century Rods, AquaSkinz and Hogy Lure Company are among the many businesses that will be attending The Tackle Trade Shows and showcasing their newest gear.

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