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Emily Beach appointed ASA’s new R3 Director

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Emily Beach has joined the ASA as its new R3 (Recruitment, Retention and Reactivation) Director.

The American Sportfishing Association (ASA) has announced the appointment of Emily Beach as its new R3 (Recruitment, Retention and Reactivation) Director.

Previously with the Archery Trade Association (ATA), Beach is well known in the outdoor recreation industry – particularly hunting – as well as the fish and wildlife community.

“I’m glad to join the ASA team,” said Beach. “Helping people of all ages find their way to engage in the outdoors is my passion. How can we expect kids to take care of tomorrow’s environment if they’re not engaging in the outdoors today? Playing outside isn’t a punishment. It isn’t a luxury. It’s a necessity. And I’m eager to start tackling the challenge.”

“Emily will be taking on the incredible challenge of ‘connecting the dots’ between R3 practitioners and our industry,” said ASA’s Chief Marketing Officer, Liz Ogilvie. “It will be a multi-year and multi-phase task and she is the perfect person to do the job. I’m excited to have her experience and expertise on board.”

“We’re all happy that there has been an uptick in recreational fishing, according to the most recent report from the US Fish and Wildlife Service,” said ASA President Glenn Hughes. “For our industry to stay strong, every sector, from manufacturers to retailers to state fish and wildlife agencies to other organisations, needs to play a role in increasing participation.

“We are glad that Emily Beach, with her years of experience, will be working with the ASA team and our members to help us do our part to see those numbers continue to climb.”

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