EFTTEX pledges commitment to Amsterdam
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The universally popular city of Amsterdam is to be the home of EFTTEX every two years for the foreseeable future.
The Board of EFTTA has decided that the Amsterdam RAI – host for next year’s event – will also be the venue two years later and will continue to rotate with other locations in the intervening year. This rotation will maintain the association’s intention to spread the show across the different regions of Europe.
The Dutch city, which has hosted EFTTEX 11 times, is renowned for its first class transport links – air, rail and road – top exhibition facilities, sightseeing opportunities and restaurants. It has often been put forward by exhibitors and visitors alike as a permanent home for the show.
EFTTA CEO Jean-Claude Bel told Angling International: “It has been debated for years because Amsterdam is a favourite destination for many exhibitors. It is a good venue: easy to reach, convenient, clean and well organised. But we needed to take into account that Amsterdam is also by far the most expensive venue for EFTTEX.
“We are not in favour of staying in the same city every year. As a European association we should be willing to move to satisfy our members in other regions of Europe. It is not an easy challenge to find a suitable location and change it every year, but from the very beginning EFTTEX has implemented that strategy and we have no reason to change because it works.
“If we stay in the same location the major wholesalers and agents will come, but that will not be the case for retailers – apart from the 100 big ones. The result would be that we would end up with the same people attending the show which is not good for a trade event in a market where the number of retail outlets is receding. We should be doing all we can to take care of those that remain and keep them updated on what is going on in the fishing world.
“However, as a compromise, we have decided to be in Amsterdam every second year. We know we cannot make everyone happy, although we try. We believe that this is the best solution.”