EFTTEX: Lucky John and Norfin eye European expansion
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Lucky John Europe, a subsidiary of the well known Latvian-based Salmo Group, will be exhibiting at EFTTEX as it continues to expand its business in Western Europe and the Nordic markets.
The company will be rolling out both the Lucky John line of fishing lures, tackle and equipment, as well as the Norfin portfolio of all-season fishing, hunting and outdoors apparel at the event.
Today Lucky John and Norfin products are available in more than 28 countries worldwide. Its European and Nordic markets are handled by Lucky John Europe Ltd, with the company highlighting Italy, Germany, Poland, the UK, France, Denmark, Sweden and Norway as top priorities for distribution partners.
The latest company to take on both brands is RDK Baits, which will be covering sales in the Netherlands and Belgium.
Lucky John and Norfin made its EFTTEX debut in 2009 when the show was staged in Budapest, Hungary. Its last appearance was in Amsterdam two years later.
”We are pleased to be returning to Amsterdam to show off our new products, look for new leads and meet our existing distribution partners,” said one of the company’s Board members, Girts Gutpelcs.
The company is coming to EFTTEX after an extremely successful appearance at China Fish earlier this year, where it was successful in the Best New Product Awards for its floating soft lure JOCO SHAKER .
Gutpelcs said that it will be looking to build on that success at EFTTEX as it will be presenting new products from both Lucky John and Norfin in the Angling International-sponsored Best New Product Awards.
He added that it has high hopes for the PRO DRY GREY rainsuit, which has been especially designed for anglers fishing in extreme weather conditions.
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