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EFTTEX has nothing to fear from IWA says organiser

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Thomas Preutenborbeck, Director of Exhibitions at NürnbergMesse, says EFTTEX has nothing to fear from the giant IWA Outdoor Classics show.

EFTTEX has nothing to fear from a move by the organiser of Europe’s biggest outdoor leisure show to target exhibitors from the recreational fishing tackle sector.

The announcement that the IWA OutdoorClassics event, which attracts 42,000 trade visitors from across the world, is specifically looking to attract fishing tackle manufacturers raised fears that the show would become a direct competitor to EFTTEX.

But Thomas Preutenborbeck, Director of Exhibitions at NürnbergMesse, has moved quickly to dispel those fears. Speaking exclusively to Angling International, he said: “We do not see EFTTEX as a rival fair.

“EFTTEX is one of the leading angling trade exhibitions and is specifically focused on the fishing industry – on the business between the manufacturers and the trade.

“IWA OutdoorClassics, on the other hand, focuses on cross-selling products that are of interest to both the hunting and fishing sector. An example of this is the apparel sector.

“EFTTEX is a good fair with lots of well known exhibitors and we are looking forward to having some friendly contact with its organisers.”

Explaining the decision by IWA OutdoorClassics to target fishing, Preutenborbeck said: “We see a close connection between fishing and our current portfolio. Angling is an outdoor pursuit just like hunting, bird watching and walking the dog – all activities represented at our show.

“Well known manufacturers of high quality functional clothing, knives and outdoor equipment are already exhibitors and a number of them already produce items for the angling market.

“Especially in Scandinavian countries, the US and Canada, retailers do not make a distinction when they display hunting and fishing products in their stores. Both products are shown in a common area.

“Because we are the world’s leading exhibition in the sector, we have to answer all the needs of our exhibitors and trade visitors. Furthermore, we are eager to offer our customers new and expanded target groups.”

Last year German fishing tackle manufacturer D.A.M. and Fladen Fishing of Sweden exhibited at the show. Preutenborbeck said: “We aim to establish IWA OutdoorClassics as the world’s leading exhibition for all traditional outdoor activities, including angling. So we are welcoming all companies that focus on the sector – from small manufacturers to well-known companies in the industry – so that we can create a stable platform for the industry, especially in Germany and other countries in the heart of Europe.”

For 2016 the show will have a special area for angling where Preutenborbeck says the event can offer exhibitors an audience of 42,000 trade visitors and 900 journalists from 120 countries alongside new target groups and a platform right across the centre of Europe.

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