EFTTEX debut for Carp Zoom’s tackle brand
Hungarian company Carp Zoom will be showcasing more than just its famous bait range at EFTTEX this week. It will also be unveiling a brand new accessories programme called Carp ‘n’ Carp.
The programme includes everything from beads to bivvies and in time may be expanded to include rods and reels.
“We have created a new carp brand that we are very confident in for the future,” said Managing Director Salim Fadil. “Our customers have been pressing us for several years to supply other carp products.
“In the past they have had to buy these things from other sources but now they can get them from the same supplier. It is a classic customer-driven strategy.”
The first wave of Carp ‘n’ Carp products includes essential accessories such as bivvies, shelters, umbrellas, holdalls, chairs, bedchairs, landing nets, weigh slings, seat boxes and unhooking mats.
In addition, an end-game range will include lead core, hooklinks, stoppers and beads, lead clips, bait bands and boilie stoppers, hooks, swivels, anti-tangle sleeving and tubes.
Despite the excitement surrounding the launch of Carp ‘n’ Carp in Amsterdam, Fadil stressed that bait would remain Carp Zoom’s core business. “We will always be a bait brand first and foremost,” he said. “But we will also produce complementary products as a service to our customers.”