Best Soft Lure
A category that is always keenly contested by some of the top bait manufacturers in the business.
Last year the prize went to the all-conquering Svendsen Sport with its Savage Gear 3D Hard Eel ¬ one of seven awards picked up by the Danish fishing tackle manufacturer in Brussels. This year it is pinning its hopes on another 3D creation, the 3D TPE Mayfly Nymph.
Mann’s Bait Company has crossed the Atlantic to head the competition with its Reel ‘N Shad alongside the likes of Westin (Freddy the Frog), Zebco Europe (Quantum Bleaky) and Japanese giants Daiwa (Duck Fin Live Shad).