Best New Accessory
The biggest category at the EFTTEX Best New Product Awards is also the most diverse. Nominations range from Hobie Kayak’s new Mirage Pro Angler 12 to a new smartphone app aimed at predator anglers to the latest innovations in tackle boxes.
This year’s winner came from the German-based Anda Technologies for its Anda Bite Alarm, while the runner-up was Vipmedia Publishing & Services with a predator fishing app.
The Accessory category traditionally attracts smaller, specialist companies but this year a number of major brands announced exciting launches. They included Daiwa’s Sokkou Knot Tool, a hybrid bite indicator from Prologic, new rod tubes from Sage and the latest development in American Tackle’s highly-rated MicroWave Line Control System – winner of the Innovation of the Year Award.