EFTTEX Awards: Mercan Euphrates Dynamic now attracting worldwide attention
Fishing line manufacturer and exporter Mercan received a boost to its international ambitions when it was commended in the EFTTEX Awards. The Turkish-based company has been fielding an increased number of enquiries for its Euphrates Dynamic line after it won special praise in the Monofilament Line category at the show.
Company President, Sedat Mercan, said: “Mercan follows the development and technological advances in the market very closely and uses its experience to provide the best possible products for our customers.
“We had a very successful show at China Fish and EFTTEX has been equally rewarding with many visitors to our stands taking great interest in our products.
“We are delighted to have been commended by the judges for our Euphrates Dynamic line. Since their comments and the result were announced we have received additional enquiries about it.
“The product is designed to tackle the toughest fishing conditions. With its high level of breaking strength and strong abrasive resistance, the line will allow you to catch the toughest of fish.”
Formed in 1995, Mercan has a strong background in its domestic market, but is branching out into the international arena.
Mercan said: “The strategy of our company is to be a world brand leader by expansion in Europe and the appointment of more distributors.
“The Mercan brand has won recognition at China Fish and EFTTEX and that helps raise the profile of our company even more.”