EFTTEX Awards 2017
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EFTTEX Awards: commendation for high performance Balancer RB delights makers

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Russia’s RB Company says the recognition for its new Balancer RB metal lure at EFTTEX is reward for the company’s investment in innovation.

The manufacturer renowned for its high quality lures was delighted to pick up the accolade in the Best New Metal Lure category at EFTTEX in Amsterdam.

Ann Dorofeeva said: “We are pleased that our product has been rated so highly by the judges at EFTTEX. It goes to show that our hard work is not for nothing.

“We are very proud and will use the commendation to help our marketing push.

“This is not the first time our lures have been commended and that illustrates the quality of our products.

“The Balancer lure is very popular in Russia for all-year round vertical fishing. Visitors to our booth were very impressed by the Balancer RB. They were amazed by the thinking behind it and the quality.”

The Balancer RB is described as a new generation lure. The combination of its new shape and high frequency vibrations created by the propeller’s rotation on micro-bearings creates turbulence that can be sensed by predators from long distances.

The company adds that tests show it has better performance and catching efficiency than other balancer lures.

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