EFTTEX 2014 Diary
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Wednesday, June 11, 2014
Gaffer tape is strewn across the exhibition hall, fork lifts bleep as they carry their cargo to the part-built booths – EFTTEX is just hours away. The last thing the Angling International teams needs after a seriously delayed Eurostar journey is to build its booth, but it has to be done.
Also, there is the important job of leaving the latest issue of the magazine on the booth of every single EFTTEX exhibitor.
But there is still time to share a laugh and joke with the guys from Wake Fishing, Ockert, Trophy Technologies, PRADCO Fishing and a few other good friends from the industry.
At last, the job’s done and it’s time for a well deserved beer (or more) and prepare for the big day.
Thursday, June 12, 2014
Blazing hot sunshine – is this Vienna? – greets us as we walk out of the hotel full of anticipation and onto the Metro for the 20 minute to the austere-looking Brussels EXPO. Visitors are already filing up the steps to register – eager to get a look at the new products and meet their customers in the trade.
We enter Hall 5 and a whole new world from the one we left less than 16 hours ago. EFTTEX is open, very much alive and ready to do business.
First meeting of the day – and we stick with tradition by meeting with Salim Fadil at Carp Zoom. The genial Hungarian offers us a tot of his country’s tipple of choice, the potent Palinka, before the real business ensues.
The company is a text-book example of how to grow a brand – starting with a range of carp baits and gradually, through prudence and foresight – capitalising on the strength of the Carp Zoom name to successfully launch into other product categories.
It now has a comprehensive range of rods, reels, apparel and accessories. At the show the company is proudly launching its SFF (Sampler, Finder, Feeder) Tool System. This genuinely innovative product is not cheap, but the fact that almost 300 have been sold without it appearing in the Carp Zoom catalogue is evidence of its popularity among serious carp fishermen.
Serial award winner American Tackle has high hopes for its new Carp Caster, the latest version of its hugely successful MicroWave Guide System.
ATC President, Joe Meehan says carp anglers will relish the added distance and accuracy that the system allows. The company has high hopes of another win in the Best New Product Showcase – watch this space!
Next stop, the world’s biggest fishing tackle manufacturer, Pure Fishing, and more new products that you can shake a stick it! Among a bevy of items being analysed by buyers are Patrick Sébile’s brand new Sébile Puncher and the Abu Garcia Revo Beast baitcaster– what a monster! Among the Puncher’s many attributes is a 360-degree rotating belly hook which looks certain to improve catch rates.
Over to Egerfish, a company with high hopes for its new zinc Cage Feeder, described by its Managing Director, Petr Minarik, as the company “hottest” new item.
Long-time EFTTEX exhibitor, Eurocord, reveals a fresh strategy which will see development of innovative new products and plans to make life easier for its customers. The company booth is well worth a visit.
Back at the Angling International booth, we meet a German manufacturer who has plans to launch new reel maintenance products. Dealers are already coming on line in the USA and Europe. Enough said for the moment.
Another visitor to the Angling International booth is Orri Vigfusson, the Founder of the North Atlantic Salmon Fund, who enlightens us about the benefits of the association to the worldwide tackle trade. Read more in Angling International magazine and its online news service, Communiqué Online.
Waterline, the UK wholesaler that acquired Diem earlier this year, talks to us about its exciting plans for this established carp brand. Watch out for the new Diem weighing scales and the Peach Skin Sleeping Bag, both of which attracted considerable interest among buyers.
Abramis, maker of the hugely successful Mikado brand, enjoyed a successful first day in Brussels, but admits that it is already making plans for next year’s show in its Polish homeland.