EFTTEX: 2013: Zebco Europe undisputed kings of show
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Undisputed kings of EFTTEX 2013 were Zebco Europe which enjoyed a hat-trick of successes in the Best New Product Awards.
The German-based wholesaler and manufacturer triumphed in the Rod (Lady Like), Mono Line (Exofil) and Metal Lure (Hitman Twin Spoon) categories and were also runners-up in the Multiplier Reel (Tour KvD Baitcast 151LH) and Fixed Spool Reel (Tour KvD Spinning) sections.
Zebco Europe’s European Director Product and Marketing Development, Frerk Petersen, said: “We only entered six categories and achieved three wins and two runners-up – I don’t think any company has achieved that.
“In the reels category there are relatively few companies in a position to produce the very best and it was no surprise that we lost to Shimano and Pure Fishing. Being pipped by companies of that stature demonstrates the excellence of our factories and our products.
“In the monofil and lure categories, where it is difficult to invent anything really new, we believed that if we got things right we could do well. We had already planned to refresh our Black Cat lures range so the timing was good. We have always been very strong in the monofil business and we gave a lot of thought to the winning line.
“Winning the rod category was a total surprise. There are a lot of entries that are often similar and you cannot win easily. Some companies just paint their ladies’ range pink, but women are more demanding than that and we made something very different for this growing trend.
“The biggest pleasure for me is that the awards are the result of real teamwork rather than the work of one genius. Now the team is really motivated to achieve something next year.
“Before I went to sleep on the night after the awards I was already thinking of ideas for next year and I can tell you there will be something totally different.”