EFTTEX 2013: Sufix continues proud awards record
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Rapala’s Sufix brand has continued its proud record at EFTTEX by winning the braided category in Vienna with its NanoBraid.
The Finnish company is already established as one of the leaders in the monofilament line market and was boosted with an EFTTEX award win in 2011 (Sufix Synergy Carpline) and a commended last year (Sufix Synergy Carp Fluoro). Now it is establishing itself in the braided sector with its latest success.
Rapala Area Sales Manager, Enrico Ravenni, said: “Two years ago we saw the trend towards nano and we have been busy developing a very keen braided line.
“It is a great satisfaction to us that the judges appreciated the work and effort that had gone into the product.
“We have a proud record in the line category and success in the awards serves to improve and upgrade the perception of the Sufix line brand. We are planning to build on that and are already planning our entries for next year’s competition in Brussels.”