EFTTEX 2013: Innovation Award tops show for American Tackle
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‘The icing on the cake’ – that’s how American Tackle described winning the Innovation of the Year Award at EFTTEX.
The company, which was demonstrating its now renowned MicroWave Guide System in Vienna, says that picking up the prize topped a great show.
Darrin Heim said: “It was the icing on the cake. The show was tremendously successful for us. Everyone who took up the MicroWave Guide Challenge on the casting pool left incredibly impressed by the product.
“We are exceptionally pleased at how the exhibition went for us. It was a great show.
“We have put a lot of hard work into promoting and marketing the product so it was good to see all that effort being recognised.”
• Don’t miss the August issue of Angling International for a comprehensive review of EFTTEX 2013.