EFTTEX 2013: Daiwa makes dramatic return
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Daiwa returned to EFTTEX after a 10 year break and immediately made its mark by winning the Clothing category in the Best New Products Awards.
The global brand made the headlines with its Rainmax Hyper Combi-Up Hi-Loft Wintersuit. Daiwa Cormoran Sales Manager, Helmut Hubner, told Angling International: “We are delighted to win an award at EFTTEX.
“This is the first time that we have introduced Japanese designed and engineered high quality fishing clothing in Europe. We have spent a lot of time and effort over the last 12 months with our headquarters in Japan developing a series that is suitable for the market.
“Daiwa Japan has its own section that works solely on clothing development and those people do nothing but study the latest trends and techniques in high quality clothing.
“Combining new, functional materials with the latest trends and fashion has enabled us to launch this series and it generated a lot of interest at the show.”