EFTTEX 2013: ANDA Sport belief pays dividends
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First-time exhibitor ANDA Sport’s steadfast belief in its product paid dividends when the German-based company won the Best Accessory category in the EFTTEX Best New Products Awards.
The company’s Chief Developer and Owner, Zeljko Miskatovic Jnr, told Angling International: “A lot of people within the industry were very sceptical about our bite indicator, but I had faith in the product and this award vindicates that belief.”
Miskatovic added that he was ‘delighted’ and ‘surprised’ to pick up the award. “I hoped we would win, but we were up against some major brands and ANDA Sport was an unknown quantity – no-one really knew anything about us or what we did. That has changed now.
“I couldn’t believe it when my father and I were standing on the stage receiving the award. I phoned my wife straight after the presentation and I was very emotional.
“I have invested a lot of time and money into this project and winning the award has made it all worthwhile.”
The app has been two years in development and is designed to work alongside ANDA Sport’s new generation bite indicators, providing unprecedented information for the modern angler.
• Read more of ANDA Sport’s EFTTEX success in the August issue of Angling International.