Dynamite launches website in eight European languages
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Leading bait maker Dynamite Baits says its new multi-language website will help it interact more closely with anglers in different European countries. By including local news and eventually a fans’ comment board, Dynamite says the site will help it understand the needs of anglers in key territories, leading to better baits for their preferred styles of fishing.
The site is already live in German, Italian, Dutch and French, and plans are in place to add Russian, Spanish, Polish and Czech versions very quickly. Dynamite is hoping that its dealers and distributors in these countries will contribute local content to help drive traffic.
The announcement comes just as Dynamite is unveiling its top new baits for 2013. They include The Crave, which is a new bait range from carp legend Terry Hearn containing a secret blend of ingredients. Alongside it is a new and improved Hi-Attract range available in four proven flavours. Dynamite describes it as a high quality base mix at a mid-range price.
There is a new CarpTec flavour – Plum – a quality boilie for price conscious anglers. Also available for the first time ever are matching pop-ups, liquids and boosted hookbait dips for the whole CarpTec range.
Dynamite is also introducing two new Fluro Two-Tone Pop-Ups – Strawberry & Coconut Cream and Plum & Pineapple. And, following the success of last year’s 30mm Carp/Catfish Hook Pellets, there will now also be Hook Pellets in 22mm and 40mm as well as Fluro Pop-Up Pellets in three colours, flavours and sizes. All products are available to order now.
Six months in the making, the website includes local news, competitions, product information, catch reports and a gallery of big fish catches.
Says Export Sales & Marketing Manager Daryl Hodges: “It’s a logical extension of the strategy of getting closer to our international customers.
“We want our Dynamite customers, distributors and stockists to all play their part by ensuring the best local content is uploaded to their regional sites.
“The incentive is clear,” he added. “More local content and local visitors lead to better feedback and better tailored products for the local market.”
View the new Dynamite multi-language website here.