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USA’s Durasafe looks to sail overseas

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Cathy Kraatz, Durasafe Vice President of Sales & Marketing: “Export barriers removed.”
↑ The ELock Combo from American fishing boat accessories manufacturer, Durasafe.

Durasafe, the US manufacturer of fishing boat accessories, has announced plans to expand its presence in international markets.

The Wisconsin company is targeting western Europe, Scandinavia, Australia and Canada in a global growth strategy aimed at selling its towing devices and locks to new customers.

DuraSafe’s Vice President of Sales and Marketing, Cathy Kraatz, said that the ExporTech programme – which assists companies to develop international growth plans – played a significant part in the company’s new export strategy.

“ExporTech was instrumental in helping us explore foreign markets to maximise the potential of our products,” said Kraatz. “We now understand all export processes and this has removed many barriers. We know where we need to go, what to do and how to do it.”

The family owned and run company hopes to connect with companies that can help it to quickly move beyond planning into actual sales.

While DuraSafe has already seen strong interest from partners abroad, part of its export strategy involves finding new distributors and retailers. Existing international distributors include IJsselsport and Lund Boats in Europe, MjosService in Scandinavia, Kisaka Marine in Japan and M.C. Technologies in France.

In the US, DuraSafe is distributed by partners such as A.C. Kerman, Coast Distribution and Rigid Hitch, while retailers include Bass Pro Shops, Cabela’s, Gander Mountain, Tackle Warehouse and West Marine.

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