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DuraKing celebrates best show yet

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DuraKing celebrated its best-ever China Fish. Pictured are (from left): Billy Linjaya Lesmaiva, Ben David Sidharta and Hary Buana.

Indonesian-based high performance fishing line manufacturer DuraKing says that its third appearance at China Fish has been its best yet.

The company’s Hary Buana said that the Beijing event has gradually improved over the years. “It is getting better and better for us as we continue to establish ourselves as a very viable alternative to the cheap lines offered by Chinese manufacturers.

“We can compete on price with our rivals, but our unique selling point is the fact that our quality is superior. It is a message that we are getting across.”

DuraKing has OEM business in Russia and Canada, but is rapidly establishing its brand with sales in many countries, including Ukraine, Korea, the UK and France.

At this year’s China Fish it launched the Fadeless colour-fast line which it says is smooth, soft, sleek and has a high breaking strain.

Its special coating also ensures that it keeps its colour longer thanks to technology that adds the colour to the inside of the fibres.

DuraKing will follow up its success in Beijing with another appearance at EFTTEX, Europe’s top tackle trade show, where Buana revealed that it would be adding more colours to its Fadeless collection.

Filed In: Lines, Product News


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