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DUO to build Japan’s biggest lure factory

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An artist’s impression of the new DUO International factory, which will be the largest of its kind in Japan.

Japanese lure brand, DUO International, has begun construction of a new headquarters, which it says will result in the largest bait manufacturing facility in the country.

The company, which is celebrating its 20th anniversary this year, says that for the largest part of its history, it concentrated on being a niche brand that was respected for the quality of its lures and dedication to constantly pushing forward their performance.

“However,” says a spokesperson: “We were a niche brand nonetheless. It is only in the last five years that we have set out on a global strategy. Our new factory will go a long way to ensuring that we remain competitive on the world stage.

“From what started as a small company in a small city in Japan, it is a great privilege to see our lures being used and appreciated all over the world, and it is thanks to anglers across the world that we have been allowed to grow and offer the finest Japanese quality on an even wider scale.

“it is an honour to build our new factory in Japan at a time when everybody is looking for cheap production abroad.”

Filed In: Lures, Product News

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