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Dunlop uses racket technology in rod development

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Sports Direct: using its experience in other sports to develop a range of biomimetic fishing rods.

Just weeks after announcing its launch into the UK fishing tackle trade, Dunlop Sport has unveiled a range of biomimetic rods made by applying what the company describes as ‘incredible technologies’ used in racket sports.

The result, says Dunlop, is a range of fantastic carbon rods at affordable prices.

In a statement announcing the launch, Dunlop adds: “The leading technology which has been applied is HM6 carbon. HM6 is inspired by one of the most efficient structures in nature – honeycomb.

“Its complex mass of hexagonal cells creates an incredibly strong, lightweight structure. Using new manufacturing processes, Dunlop has taken high modulus carbon fibres and engineered them into a hexagonal structure. The result is improved feel and control with less weight.

The full biomimetic range, available at sportsdirect.com, includes 7ft and 9ft spinning rods, a 12ft carp rod available in 2.5lb, 2.75lb and 3.5lb test curves, a 13ft waggler rod, a 12ft feeder rod and a 12ft twin-tip barbel rod.

Supporting the rod range is a biomimetic range of reels for all disciplines, including rear drag match, freespool and big pit models.

You can view the new rods and reels at sportsdirect.com, along with a wide selection of other tackle, bait, clothing and accessories.

As well as being sold online, Dunlop tackle will be available through Sports Direct’s 400 retail outlets and specialist high street stores. Distribution will be handled by Sheffield-based Waterline Angling products, which is part-owned by Sports Direct.

Dunlop, which is also fully owned by Sports Direct, has for years been a leader in the supply of golf, squash and tennis equipment.

 

 

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