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Digital marketer to give address at industry breakfast

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Jay Baer, the world’s most retweeted marketer, will be the keynote speaker at the Industry Breakfast on the first day of ICAST.

The world’s most retweeted digital marketer has been revealed as the keynote speaker at this year’s ICAST, the fishing industry’s biggest trade show.

Jay Baer is President of Convince and Convert, which counsels companies on how to gain and keep customers through technology, social media and customer service.

Convince and Convert says it is laser-focused on strategy and operations, rather than tactics and execution. Baer founded the business in 2008, but started in online marketing in 1993. He has advised more than 700 brands, including Nike, Caterpillar, Oracle and 3M. He is also a New York Times best-selling author, with five books to his name.

In 2015, his company was included in the Inc. 5000 list that showcases America’s fastest-growing companies.

Baer will address a packed State of the Industry Breakfast gathering in the Tangerine Room in the West Hall of the Orange County Convention Center, Orlando, on Wednesday July 12th, the first morning of the exhibition.

The breakfast begins at 7.30am and is the traditional forerunner to the show, officially opening its doors to dealers and media from all over the world. Tickets are $40 or $400 for a table of ten and are available when visitors register for the show.

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