Dick’s extends presenting sponsorship through to 2019
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Dick’s Sporting Goods has expanded its partnership with B.A.S.S. to become presenting sponsor of the GEICO Bassmaster Classic through to 2019.
“Dick’s has been a vital part of the Bassmaster Classic for almost a decade now, so it is exciting to see the relationship grow at what we believe will be an historic championship,” said B.A.S.S. CEO Bruce Akin. “With its name associated with the highest-profile fishing event in the world, Dick’s will be reaching the most avid bass fishermen. And Bassmaster fans can be assured that Dick’s is dedicated to supplying all the gear needed to create a successful day on the water.”
“We are excited to extend our partnership with B.A.S.S. in a way that will allow us to connect with a passionate fishing audience,” said David Natale, Dick’s Sporting Goods Director of Sports and Event Marketing. “At Dick’s we believe in creating meaningful relationships with our customers. Events like the Bassmaster Classic allow us to do that year after year.”
“We couldn’t be more impressed with the commitment Dick’s has made to bass anglers. This retailer has proved it cares about the future of our sport through its support of our High School programmes, as well as our marquee events,” added Akin. “This company’s passion mirrors that of our fans and I think the entire sport benefits from that.”