Decathlon reported to be eyeing New Zealand market
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International big-box retailer, Decathlon, is set to shake up the market in New Zealand by opening a store in Auckland.
The reported move is designed to test the local market before the French company – owner of the Caperlan fishing brand – opens additional outlets.
Chris Wilkinson, Managing Director of Wellington-based First Retail Group, described Decathlon’s announcement as imminent, although Decathlon Australia has so far made no comment.
He said the company could take as long as 18 to 24 months to open in New Zealand if it opts for a new site, but could move into existing space within six months. The development has been reported on the news website, stuff,
Another significant international player, UK-based Mountain Warehouse, is also preparing to expand across the country.
The outdoor and sporting goods markets in New Zealand are lead by domestic players, including Rebel Sport owned by the Briscoe Group, Torpedo7 owned by the Warehouse Group and Christchurch-based Kathmandu.
Macpac, owned by the Super Retail Group, also operates more than 25 New Zealand stores.
Decathlon opened in Australia in 2016 and now has five stores. It has been shipping to New Zealand through its online site since 2017. The company has more than 1,200 large format stores across the world.